Turn raw data into business
performance.
In a fragmented industrial ecosystem, data is often underused, misunderstood, or locked in silos.
At Eminence Industrie, we bridge the gap between marketing and analytics by transforming data into strategic levers: for better decisions, smarter activation, and measurable performance.
Our approach combines advanced data analysis and activation frameworks to help large organizations optimize customer journeys, operations, and ROI.
Problem Solved
- Scattered data with no centralized view of the customer
- Difficulty measuring campaign or channel performance
- Lack of insight into customer behavior, churn, or LTV
- Inability to activate insights in real time
- Poor alignment between marketing, IT, and data teams
Key Capabilities
Data Analytics
Business intelligence
Custom dashboards for marketing, sales, and customer lifecycle KPIs
Data modeling & segmentation
Behavioral clusters, B2B scoring, lifecycle stages, opportunity mapping
Predictive analytics
Churn risk, purchase intent, lead scoring, demand forecasting
Attribution & performance measurement
Multi-touch attribution models, ROI mapping, campaign optimization
Data Marketing
CDP strategy & implementation
Design and deploy Customer Data Platforms to centralize and activate first-party data
Personalization & activation
Targeted campaigns (email, ads, push) based on real-time segments
Customer journey automation
Scenario design across the full lifecycle (onboarding, retention, reactivation)
CRM & martech integration
Connect CDPs, CRMs, automation tools, and analytics platforms for 360°
Process
From AI to digitalization, we drive efficiency and innovation
Eminence Industry’s business process is centered on continuous operation, rigorous quality control, and the application of AI to optimize efficiency and accelerate project delivery. Our process is built around four key steps that ensure speed, accuracy, and scalability:
- Accelerated project delivery – A multi-regional teams that ensure seamless project integration.
- Cost efficiency – AI and automation reduce costs while maximizing resources.
- Quality assurance – Daily review and validation maintain the highest standards.
- Reduced risk & increased accuracy – Automation minimizes human error and enhances precision.
Methodology & Technologies
We structure your data lifecycle around 5 key steps:
- Collect – via CDP, CRM, web analytics, offline systems
- Structure – data governance, cleaning, deduplication
- Analyze – dashboards, models, segmentation, insights
- Activate – campaign triggers, personalization, real-time journeys
- Optimize – A/B testing, attribution, performance loops
One platform, one ecosystem, full customer intelligence!
Tools & technologies:
- Visualization & BI: Looker, Power BI, Tableau
- CDPs: Segment, Tealium, BlueConic, Swiss-hosted CDPs
- CRM & Automation: Salesforce, Dynamics, Eloqua, HubSpot
- Predictive Tools: BigQuery ML, scikit-learn, custom AI models
- Tracking & Consent: GA4, server-side GTM, OneTrust, Proxyfication
Our services
Related Services
Driving innovation, efficiency, and impact
The values of Eminence Industry
We believe CRM should serve your teams and your clients — not just your data warehouse. That’s why we build CRM systems that are flexible, ethically governed, and fully aligned with your operational context. Our approach prioritizes user adoption, strategic ROI, and data sovereignty when required.